Privacy Policy

Last updated on April 20, 2019

Your privacy is important to us here at ACME.beer. And, truthfully, we’d rather you enjoy your day at whichever brewery or eatery you find yourself at than worry about us tracking you or collecting your information. So here’s the bottom line: we do track what pages you visit on our site, but our tracking method doesn’t follow you around the Internet. We’re not in the business of collecting your personal information – rather we want to give you the information you want from the businesses we partner with – so we don’t collect any personal information when you visit our site.

Tracking Code

We use a service called Fathom Analytics to track the following:

  • What pages you visit – This tells our partners if this service is useful to their customers (e.g. do you visit Long Beach Beer Lab’s menu)
  • Where you came from using the HTTP referer header. For example, you may have landed on this site by searching for it using DuckDuckGo
  • When you arrived and how long you spend on a page – This tells us the time of day people visit the site (likely around a meal time) and how easy it is to read the menu information (in terms of how long you spend reading a page). Low numbers (hopefully) mean you find the menu information you wanted and went ahead and ordered. High numbers mean we need to rethink our menu design so you can find what you’re looking for faster (or perhaps it’s just a signal that there are too many great options and that it’s hard to choose what you want; not a bad problem to have).

Additionally, this server is running Apache and, like all web servers, captures your IP address, the pages you visit, and time stamps associated with the pages you visit – basically the same information Fathom collects. However reading Apache logs isn’t easy so that’s why we have Fathom Analytics installed.

Privacy Questions

If you have any questions or concerns about ACME.beer’s Privacy Policy or data processing or if you would like to make a complaint about a possible breach of local privacy laws, please contact us.

All such communications are examined and replies issued where appropriate as soon as possible. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

ACME.beer may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy.

California Privacy Disclosures

Do Not Track

ACME.beer does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you.

Third parties that have content embedded on ACME.beer’s websites may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited a specific ACME.beer webpage from a certain IP address. Third parties cannot collect any other personally identifiable information from ACME.beer’s websites unless you provide it to them directly.